Brasil used to have - and still has, in some ways - a strong culture of showing off. And that's not only in sneakers and streetwear. People like to show how much their sneakers cost, usually by rocking performance models with visible technology, like Nike Shox, adidas Springblade and ASICS Noosa. It's like a status symbol for someone that wants to show to the world they "succeeded in life," no matter how rich they actually are.
Nike told me, 'We can't give you royalties because you're not a professional athlete. ' I told them 'I'll go to the Garden and play one-on-no-one. ' I'm a performance athlete!
Storytelling is the game. It's what we all do.
I'll leave you with one that I have hanging on my office wall, compliments of Nike: Impossible is nothing.
I have a lot of Jordans, a lot of Nikes, a lot of Blazers.
Get burnt like a candle, very hard to handle, Do miracles in Nikes like Jesus did in sandals.
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
I'm merely a fan of fashion from high end to streetwear, from Nike to Comme des Garcons.
We used a racquetball and threw it off the wall as hard as we could, then tracked it down with our eyes and feet. Nike has new balls that bounce all sorts of different directions and really help you learn to track the ball and move your feet to react quickly.
Being a die-hard Knicks fan, I remember hunting down these orange-and-blue Nikes that they only released in England. And I used to hunt for sneakers when I DJ'd in Japan. But then Nike flooded the market with a head-spinning array of color combinations and it just didn't seem cool anymore.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
Dim them lights get it in pimp tight do wat i do i lace up my own nikes.
I remember when you could always rely on those little street kids to pop a few people for the latest Nikes," Vice-President John said. "Now people get mugged for Reeboks, for Adidas - for generics, for Christ's sake.
When I think back to my influences and icons musically, they were my icons musically because, for example, I would look at Rakim and be like man he said the freshest things and then I look at him and he would have on the pair of Nikes that I wanted and I'm like, "ma' please!" It was everything. Now, I sort of feel like if you are fresh then your music doesn't have to be that good because people are so keyed into the fashion. That's just the times I guess.
Sure, they are the future of our world. Nike and Reebok need more factory workers every day.
I find my dress sense tends to be a bit of a mixture between high fashion and unique vintage pieces with a little bit of street trends. For example, I might find a really nice, suede dinner jacket that I'd wear with a basic plain white shirt and some chinos and a pair of Nike trainers.
I think people still have a need for miracles. Science keeps telling them there's no life on Mars, there's no God, nothing's trailing Hale-Bopp, those people are just dead in their Nikes. But they want to believe in something.
Children in poverty aren't trying to get out of poverty; they're just trying to rip off a pair of Nikes. So we Indian people are a microcosm of what's happening in America. We are now consumers, and our culture has gone.
I always played soccer in Adidas, but I always wore Nikes. I love street sportswear.
Larry had brought me blue jeans, a red polo shirt, jogging socks, my white Nikes, an extra cross from my suitcase, the silver knives, the Firestar complete with inner pants holster, and the Browning and its shoulder holster. He'd forgotten a bra, but hey, except for that it was perfect.