You really think all of those indie music dorks go to SXSW every year to check out music? They go there to wear their laminates and act important and try to get laid.
The whole purpose of life is to gain enlightenment. Nothing else is significant compared to that completely natural, exalted state of consciousness. So always strive for that. Set your life around that goal. Don't get caught up in small things, and then it will be yours.