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I took a deep breath. "Are you free tonight?" There was a long, pregnant pause. "What about the man in the dream?" he finally asked. "There is no man in the dream.

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Jan Tschichold

White space is to be regarded as an active element, not a passive background.

White, Space, Design, Regarded, Passive
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The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

Aim, Delivery, Manner, Messages, Shortest, Typographic

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Expression, Design, Asymmetry, Advantage, Complete, Rhythmic

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Art, Perfect, Design, Arts, Stone

Perfect typography is more a science than an art.

Art, Design, Perfect, Science

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Clearly, Important, Read, Reader, Readers, Want
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