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The best friend on earth of man is the tree: When we use the tree respectfully and economically, we have one of the greatest resources of the earth.

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Kathy Sierra

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Alternate Realities, Enter, Experiences, Reality, World, Writing
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Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Actually, Competitors, Features, Giving, Users, Want

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Cameras, Photographer, Photographers, Stuff, User

The secret to building great products is not creating awesome features, it's to make your users awesome.

Building, Creating, Features, Secret

In many cases, the more you try to compete, the less competitive you actually are.

Actually, Cases, Compete, Competitive, Effectiveness, Trying

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Awesome Things, Doe, Littles, Matter, Post, Product
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