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If you're going to be a great guide to what's great for consumers, and, indirectly, for investors, you've got to be very careful about who you contract with and what you're offering.
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Michael Bierut
There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
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