I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.
Let's start with this statistic: You are delicious. Be brave, my sweet. I know you can get lonely. I know you can crave companionship and sex and love so badly that it physically hurts. But I truly believe that the only way you can find out that there's something better out there is to first believe there's something better out there. What other choice is there?