The weekly cartoons, as were my plays, came from a sense of criticism, criticism of the times, critical of the culture, of our manners and attitudes towards each other. The children's books come from the reverse. They're more supportive, since we're living in a time where we talk more about kids and do less, we talk about balancing the budget and we do it by cutting education.
We started off with a set of objectives for what we needed to communicate with the company's identity, created several proposals intended to meet those objectives, and picked the one that did the best job.