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The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car. " "Nooooo, it is not. That is a Chevy and mine is a Pontiac. "
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William Congreve
Say what you will, 'tis better to be left than never to have been loved.
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