The image is where you have dinner at night, who you're seeing. It's what car you drive and how you dress. People in the industry sell that, and it creates a dream. There's nothing else.
A primary object should be the education of our youth in the science of government. In a republic, what species of knowledge can be equally important? And what duty more pressing than communicating it to those who are to be the future guardians of the liberties of the country?