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I had the fortune or misfortune to learn how to read fluently starting at the age of three. So I had read maybe 150 books by the time I hit 1st grade. And I already knew that the teachers were lying to me.

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Bruce Tognazzini

Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.

Know, Needs, Order, Use, Users
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The only intuitive interface is the nipple. Everything else is learned.

Design, Everything, Experience, Intuitive, Nipple, Nipples

It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.

Book, Design, Periodically, Simplicity

Constrain the user's expectations to match the abilities of the software.

Abilities, Ability, Constrain, Expectations, Match, Software

As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.

Buttons, Fans, Keys, Like, Macintosh, Mouse

If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.

Practice, Design, Needs, Costing, Fortune
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