I've never stopped being Argentine, and I've never wanted to. I feel very proud of being Argentine, even though I left there. I've been clear about this since I was very young, and I never wanted to change.
If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you create a culture of behavior and action that really demonstrates those values and a reward system for those who adhere to them?