People tend to be clueless about prices. Contrary to economic theory, we don't really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility, he says. We make do with guesstimates and a vague recollection of what things are “supposed to cost. ”
Poor and most middle-class people believe "If I have a lot of money, I could do what I want and I'd be a success. " Rich people understand, "If I become a successful person, I will be able to do what I need to do to have what I want, including a lot of money. "