Although you may not always be able to avoid difficult situations,you can modify the extent to which you can suffer by how you choose to respond to the situation.
I never wanted our players to think the Super Bowl was the ultimate. I always talk about 'Yes, we're going to win, but what are we going to do as we're winning? What are we going to do after we win?' Winning the Super Bowl is not the destination. It's not an end point. It's what you do from here.