I might think that equality has been achieved, there is no power relation going on in terms of class, race, or gender, I might just want to drink my latte and buy pretty shoes and write books about girls who marry, die, or go insane, then go get my nails done.
There isn't a plant or a business on earth that couldn't stand a few improvements-and be better for them. Someone is going to think of them. Why not beat the other fellow to it?