Fear creates its own self-fulfilling dynamic- as people give into it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on.
Often people think they know what they want, but what they really want is something that's genuine. So they'll be saying, "Do another one like that," but you liked that one because it's real. So as long as I keep it real and I do something that's real to me, you're going to feel it in the same way.