You never know when you put out an album that's unique whether it'll get beat up for it or not.
People don't want to be 'marketed to'; they want to be “communicated with.
Clarity (always) trumps persuasion
As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that I'm not sure anyone really knows the extent of the click fraud problem.
The self-righteous rule out the possibility that they are what has gone wrong.
Disinformation is most effective in a very narrow context.
Dumbledore says people find it far easier to forgive others for being wrong than being right.
It created a global platform that allowed more people to plug and play, collaborate and compete, share knowledge and share work, than anything we have ever seen in the history of the world.