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If the reality is not ideal, resist and refuse the reality and change it no matter how strong it is!
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Oliver E. Williamson
Opportunism is self interest seeking with guile often involving subtle forms of deceit, especially calculated efforts to mislead, distort, disguise, obfuscate, or otherwise confuse. This vastly complicates the problems of economic organisation. Plainly if it were not for opportunism all behaviour could be rule governed
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