Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share … - Howard Schultz

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Hazael rose from his knees. It had to take extraordinary effort, yet somehow he managed a version of his lazy smile when he said, "You know, I've always wanted to be a bath attendant. You should take me instead. I'm nicer than my sister. " Jael returned the lazy smile. "You're not my type. " "Well, you're not anybody's type," said Hazael. "No, wait. I take it back. My sword says she'd like to know you better. " "I'm afraid I must deny her the pleasure. I've been kissed by swords before, you see. " "I may have noticed.

Howard Schultz

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Authenticity, Believe, Loyal, People, Stay, Values

Same Author Quotes

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

Choices, Coffee, Decisions, Market, Thinking

The lifeblood of job creation in America is small business, but they can't get access to credit.

America, Creation, Credit, Jobs, Small

Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

Ability, Effective, Leadership, Organization, Organizations, Two

The challenge of the retail business is the human condition.

Business, Challenge, Challenges, Human Condition, Retail

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

Achieve, Love, Passionate, Sacrifice