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For my senior prom, my father finally said I could go - as long as I was home by 9 P. M. ! That was around the time that most people were heading out. When I was little I was so mad at them all the time. 'Why can't I do this?' 'Why are there so many rules?' But looking back now, my parents gave me the foundation to have so many choices in life.

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Mark Schaefer

You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.

Consistent, Delight, Distinctive, Needs, Ubiquity, Wherever
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You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

Media, Mind, Sell, Winning

Power doesn't come from CONTENT, power comes from content that MOVES.

Come, Content, Moves, Moving, Power, Social Media

Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

Benefits, Business, New Relationship, Relationships, Sharing, Social Media

The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.

Interesting, Keys, Novel, Remarkability, Surprising, Thinking

If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.

Anywhere, Content, Create, Marketing, Moving, Succeed
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