Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.
She had to give her teachers credit: they were right to insist all pupils carry scissors, handkerchiefs, perfume and hair ribbons at all times. At some point she'd learn why they also required a red lace doily and a lemon.