Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, … - Henry Jenkins

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When you choose positive thoughts over negative ones, you are more likely to develop an optimistic outlook on life.

Henry Jenkins

Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.

Balance, Born, Content, Drive, Frustration, Media

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Participatory culture shifts the focus of literacy from one of individual expression to community involvement.

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The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game is it's too easy.

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Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.

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The key is to produce something that both pulls people together and gives them something to do.

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If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

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