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The U. S. has dropped its role as the vanguard of free trade, they are looking for a new partner: the EU.

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Nathan Myhrvold

We're more familiar with what economists call an English auction - prices start low and rise as people bid. However, there is also the Dutch auction, where prices start high and go lower until somebody bites. Movies are sold to the audience via a very slow Dutch auction, where each phase between price drops can last weeks or months.