First we need to rethink the terms and recognize that we've imported this language from the technocratic class, from Silicon Valley, that talks about openness and transparency.
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts choosing in accordance with looks because that becomes the easiest criteria by which to weed out all the options and decide "So who am I going to say yes to?"