I was raised in Chicago, so always used Latina. It's what my Father and brothers called ourselves, when we meant the entire Spanish-speaking community of Chicago.
Put an Englishman into the garden of Eden, and he would find fault with the whole blasted concern; put a Yankee in, and he would see where he could alter it to advantage; put an Irishman in, and he would want to boss the thing; put a Dutchman in, and he would proceed to plant it.