Every new thing upsets people. We all know someone that has a teenage kid who sits in the room and the television is on, their iPod is on, they have the computer on and at least three other electronic devices going while they're doing their homework. It drives the dad nuts, but he can't complain because the kid's a 4. 1 (GPA) student.
The deeper message that is resonating with people is that it is possible to build. It is possible to invest in people; it is possible to invest in green infrastructure; it's possible to change.