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When Negroes looked for the second phase, the realization of equality, they found that many of their white allies had quietly disappeared. . . . To stay murder is not the same thing as to ordain brotherhood.

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Bill Gates

The challenge here is to design a system where market incentives, including profits and recognition, drive those principles to do more for the poor. I like to call this idea creative capitalism, an approach where governments, businesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that eases the world's inequities.