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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn. ” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Aaron Patzer
The other big factor in building trust quickly is site design quality. Mint. com has one of the best graphic designers ever (Jason Putorti) - he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance - in the real world and online.
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