Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
The Bible must be the invention either of good men or angels, bad men or devils, or of God. However, it was not written by good men, because good men would not tell lies by saying 'Thus saith the Lord;' it was not written by bad men because they would not write about doing good duty, while condemning sin, and themselves to hell; thus, it must be written by divine inspiration