About 60% of the people stopped when we had 24 jams on display and then at the times … - Sheena Iyengar

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I retire with a smile on my face, in good health, and ready to spend autumns at my kids' games instead of my own. I'm excited to start the next chapter of my life.

Sheena Iyengar

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam.

Case, Different, Jam, Larger, People, Times

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When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible.

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Choice is more than picking 'x' over 'y. ' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

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We have the ability to create choice by altering our interpretations of the world.

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What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.

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What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish

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