Simon O. Sinek (born October 9, 1973) is a British-American author, motivational speaker and marketing consultant. He is the author of four books, including Start With Why (2009).
We must be clear about where we’re going if we want anyone to help us get there.
If someone's performance is down we do not say, 'Hey pick up your things here. ' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.
Disney became hated. It became one of the evil corporations. It used to be loved. They couldn't hold onto talent; they couldn't attract talent. Some of their products did badly. The Californialand project was a $5 billion waste of money. They couldn't make it work. The magic had gone, no pun intended.
Unhealthy cultures create addiction. Healthy cultures create social bonds.
To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.
Every company knows what they do Some know how they do it Very few know why
I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.
True love is when both people think they have the better half of the deal.
A leader without a title is better than a title without the ability to lead.
What I thought I developed all of those years ago was a pattern to understand communication.
Great leaders don't blame the tools they are given. Great leaders work to sharpen them.
Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
So much of starting a business or affecting change is the confidence and courage to simply try.
Of course there are people out there who are helping others find their why. Some are doing a really great job and some are doing a not so great job. I love the fact there are people out there, and consultants out there doing that.
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.
Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It is the delicate blend of both that drives innovation.
How can you help the human race progress?