Simon O. Sinek (born October 9, 1973) is a British-American author, motivational speaker and marketing consultant. He is the author of four books, including Start With Why (2009).
Leadership isn't answering the questions others ask. Leadership is asking others to answer their own questions.
What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.
I don't care about preaching to the converted.
Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.
Hearing is listening to what is said. Listening is hearing what isn't said.
Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
The only way to 'find out if it will work out' is to do it.
Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.
More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.
If everything goes right, we get a good experience. If everything goes wrong, we get a good story.
The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.
Great leaders don't blame the tools they are given. Great leaders work to sharpen them.
Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
To be authentic is to be at peace with your imperfections.
What I thought I developed all of those years ago was a pattern to understand communication.
Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.
When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.
The mind can be convinced, but the heart must be won.