Kathryn Minshew is the CEO and co-founder of The Muse, a career-development platform.
Sure, you're an intelligent and highly capable individual, and you are learning a lot on the fly as you build your company. But you also need to come to terms with the fact that there are things you have chosen not to be an expert in.
One of the top causes of startup death - right after cofounder problems - is building something no one wants.
I had been a veteran of pretty challenging job searches, so I knew firsthand how frustrating, confusing, and demoralizing the job search process can be. Even after you get a job, many people join companies and discover in the first couple weeks that they aren't a good match with the personality and values of the company.
The best cover letters I've read are from people who have a passion for my company, and can make that passion come to life on a page. The letters that make me say, 'Yes! This person really gets it. ' Because, at the end of the day, I want to hire people who already get it. Most hiring managers do.
Thinking big is only one part of being a successful entrepreneur.
Launching a start-up, you need to get a lot done quickly. Every day is different. Everyone pitches in with everything. It's easy for the founding team to say, 'We're flexible. We all help out with everything!' But when it comes to making decisions - that flexibility can spell inefficiency and disaster.
Understanding your employee's perspective can go a long way towards increasing productivity and happiness.
Done right, a performance review is one of the best opportunities to encourage and support high performers and constructively improve your middle- and lower-tier workers.
Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
Have a go-to pump up song. Mine is Shakira's 'Waka Waka' from the 2010 World Cup (don't judge). Play it only when you're ready to turn into your most badass self.
I am a big advocate for having an open discussion about team norms and preferences. At The Muse, some of us like to start working at 7:30 A. M. Others focus best from 10 P. M. to 2 A. M. Create a culture where it's acceptable not to be working when someone else is working.
For those working menial jobs or putting in 100-hour weeks for corporations, the lure of starting your own business can seem like a great way to get more flexibility, upside, and ownership.
Sure, it's fun to chat with people with interesting backgrounds who seem to have a passion for your company. But a job interview is not a friendly chat. You need to determine whether candidates, can they really do the job. So ask them to prove it.
As we've grown 'The Daily Muse' and met contacts who want to collaborate with us, knowing who does what has helped us be clear on who we want our partners to connect with - and makes us look buttoned up, too. SEO firm? Talk to our COO. An editor from the 'Huffington Post?' Meet our Editor-in-Chief.
When you start a new company, you have to do it all. Yes, all of it.
It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.
What do I want to do with my life?
So many of my rookie mistakes could have been avoided by first-hand exposure to other, more experienced technology entrepreneurs.
Starting a business isn't for everyone, and it's not what you should do if you aren't sure what else to do. It requires thick skin and the willingness to carry a great deal of stress, sometimes alone. It's more often a life of failure than a life of success, and the majority of successes came after a long road of disappointment, and often shame.
Most weeks, I work 100-plus hours on TheMuse. com. There are definitions of 'work-life balance' that would say I have none.