The love story between the hero and the heroine has to be at the center of the book. I think that's pretty true in my books. I usually write a secondary love story, with maybe nontraditional characters. Sometimes I write older characters. I'm interested in female friendships, and family relationships. So I don't write the traditional romance, where you just have the hero and the heroine's love story. I like intertwining relationships.
I made a decision at some point to live a nontraditional life. I've become like, the opposite of a consumer. I just want freedom. I don't want stuff. I don't want clutter. I just want to be able to move freely. I want to be good to the people I love. But I don't want stuff. I just want, you know, love and big ideas.
Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.