Alain Macklovitch (born March 30, 1982), known by his stage name A-Trak, is a Canadian DJ, turntablist, record producer, and music label executive. He is the owner of the record label Fool's Gold, which was founded in 2007, and is credited for developing the careers of artists such as Kid Cudi, Danny Brown, and Flosstradamus. A-Trak's career has spanned nearly two decades, leading Rolling Stone to name him one of the 50 Most Important People in EDM. A-Trak is also part of the DJ duo Duck Sauce with Armand Van Helden, which was nominated for a Grammy in 2012 for their song "Barbara Streisand". A-Trak was featured on the covers of Billboard and Complex and recently appeared in campaigns for Adidas, Grey Goose, Converse and Cadillac. A-Trak has also penned a number of articles for The Huffington Post and owns the travel website Infinite Legroom. After residing in Brooklyn for many years, he now calls Los Angeles home.Read about A-Trak in Wikipedia
When I started Fool's Gold and producing consistent records that were like electro beats with rapping on it that was experimental and weird. I made a mixtape called Dirty South Dance where I put rap vocals over dance music. That was literally an experiment. Now all these rappers are rapping on dance music. This is something I've been trying to build for a while.
There are producers that have been my friends for many years that I'm still a big fan of, from Boyz Noize to solo acts. Justice. It really varies. All the way to like. . . sometimes I'll just find some dude out of Chicago that makes a great house song. I'm feeling a lot of the deep house stuff, Jamie Jones.
At the end of the day, if I do a set at a festival and I only have an hour, which is kind of short for a DJ set, I know that I have to play at least six of my songs. Then the whole challenge is what do I weave around that. How do I stand out? Because at a festival there's probably fifteen songs every DJ's going to play every hour, for the whole day. That to me is more interesting, because I still feel like an outsider in this world.
What's amazing about a DJ set is when you're able to re-appropriate a song or give purpose to a song that people didn't really think it was supposed to have. Give it this sort of hidden power by playing it before this song and after that one. That it fits into this logic and it goes farther than you thought it could go.
I've talked to people who say that their music and their creative work is a much needed and appreciated escape, where they don't have to think about the state of the world; they're not even thinking about themselves so much. They're not trying to express their own experiences of that day or relationship strife or anything.
The lifestyle is strenuous on the body, but it's stimulating to the senses and the mind. So there's a give and take. There are days the flights knock me out, where I feel like the human punching bag that is being on planes every other day. I think people sort of glorify it, like "Oh, you're at parties and there's booze and girls. " But it's still work.