Most people laugh at situations rather than a tagline anyway.
The tagline behind "House of Lies" is funny, dirty, business. The show is a comedy satire about how big business operates. Most Americans that work in corporate America should be able to relate to this show.
I really think suicide has a branding problem because it has a tagline. It has a catch phrase, and I bet a lot of us know it. It sucks. It's really condescending. I bet we've heard it. Suicide - the coward's way out.
So many times I've done a CD, and then the week after I record it, I've got this new tagline that's killer. And it makes the whole bit better. It happens all the time. But that's just the process of comedy.
The personal is the political. That's an old tagline.
My tagline is ‘Less sex, more romance, lower body count. ’