We tell our portfolio companies that it's really important to be metrics-driven and to track their conversions. It goes back to building that scalable sales model.
Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.
People are not good at expressing their frustration. The best way to listen to the customer is through metrics.
Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
I've concluded that the metric by which God will assess my life isn't dollars but the individual people whose lives I've touched.
