Who's your soul's mate? Consciousness. Soul is your conscious mate. Guru keeps you conscious.
Design is the conscious imposition of meaningful order.
A person wearing tinted glasses can avoid the conclusion that the entire world is tinted only by being conscious of the glasses themselves.
My movies before tend to be just funny. But it wasn't a conscious thing I was looking for at all.
We can all be weak, but we all have to make a conscious decision to be strong.