Reality TV has managed to commodify everything we used to think of as the elements of normal life.
This is a tradition of resistance to the term that's as old as the term itself, especially because that term has been used to commodify and reduce black creativity, and also to appropriate and sell it. That's what John Coltrane said in an interview with a Japanese journalist: "Jazz is a word they use to sell our music, but to me that word does not exist. " And he's treated as one of the central figures in the history of jazz. So if he rejected it, then why is it weird when I do it? I'm in the tradition!
The danger is in what we codify, commodify, and exploit.
Squeezing the lives of people is now being proposed as the saviour of the planet. Through the green economy an attempt is being made to technologise, financialise, privatise and commodify all of the earth’s resources and living processes.