We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers.
The American advertiser has made the superior American magazine of today possible.
The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
If you look around at the news industry, there are more and more sites clamoring for that kind of writing, whether it's an Ideas section or personal essay series or longform. Readers are hungry for it. It's like prestige TV, though; it's execution-dependent. You have to figure out the right advertiser or sponsor, and you have to deliver, you can't just feed the beast.
Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.
