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Build a better mousetrap and the world will beat a path to your door.

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Kevin Maney

I knew I wanted to be a writer from as far back as I can remember. That was my talent. Lord knows it wasn't math.

Knows, Math, Remember, Talent
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Fidelity is the total quality of an experience, including a sense of exclusiveness and aura. Convenience is simply how easy something is to get, which often means a low price and ubiquitousness. A super-fidelity product or service would lose its luster and quality if it's pushed too hard toward convenience. A super-convenient product or service would start to get expensive and exclusive if it moved toward higher fidelity, which would naturally undermine its convenience.

Auras, Exclusive, Exclusiveness, Low, Mean, Quality

Super fidelity requires constant investment and discipline, but great companies know how to do that.

Discipline, Fidelity, Investment, Requires

If you spot a market where the only choices are at either one end or the other - high fidelity or high convenience - there's probably a big opportunity at the other end. That was the opening for Federal Express, for instance. When it started, there was only one mail service in America - the US Postal Service, which was high convenience. Fred Smith created a high-fidelity mail service.

America, Choices, Instance, Opportunity, Service, Spot

The explosion of the Web and digital media from 1995 to 2000 shook companies more profoundly in a shorter time than anything since the end of World War II.

1995, Explosion, Media, War, World

Our brains seem to have the power to do one or the other - record and remember every detail, or chunk it to higher level concepts and forget the details. We can't seem to do both. The fact that you could not fly over a city and remember every detail is not something to worry about.

Brain, Chunk, Cities, Details, Remember, Worry
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