There will always be a business cycle, and white-collar workers will get hit in the next recession like they always do in recessions.
The way positive reinforcement is carried out is more important than the amount.
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
Give me a child and I'll shape him into anything.
The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.
The major difference between rats and people is that rats learn from experience.
I'm frightened all the time. But I never let it stop me. Never!
I hated being a novelist when I was 20 - I had nothing to write about.
Four experts had an appointment with an ordinary man. They needed him to ratify their findings, or anything they achieved would be meaningless. As they drove to meet him, they knocked down a man on the road. He was dying. If they tried to save him, they might miss their appointment. They decided that their appointment, which concerned all of us, was more important than the life of one man. They drove on to keep their appointment. They did not know that the man they were to meet was the man they had left to die.
Often the simplest song is the hardest to write.