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Would you be free from the condemnation of the sins that are past, from the power of the temptations that are to come? Then take your stand on the Rock of Ages. Let death, let the grave, let the judgment come, the victory is Christ's and yours through Him.

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Jakob Nielsen

Ultimately, users visit your website for its content. Everything else is just the backdrop.

Backdrop, Content, Design, Website
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Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

Information, Memories, Memory, Minimize, Options, Use

The best Web sites are better than Reality.

Reality, Site, Sites, Web

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Errors, Fewer, Help, Mean, Simplicity

. . . the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Book, Humanity, Make, Simplicity, Sins

Users are not designers.

Design, Designer, Designers, Users
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