First of all, the American people are inundated with advertisement after advertisement of you buy, buy, buy. You've got to have the latest thing. The iPad 1 isn't any good anymore, you've got to have the iPad 2. The iPhone 4, now you've got to have iPhone 4S. Now you've got to have the 5b, now you've got to have the 6c.
The first thing to understand is the difference between the natural person and the fictitious person called a corporation. They differ in the purpose for which they are created, in the strength which they possess, and in the restraints under which they act.