It never ceases to amaze us that when we were in kindergarten they taught us that a frog turning into a prince was a nursery fairy tale, but when we got to college they told us that a frog turning into a prince was science.
There are studies that have shown that we make decisions, ethical and otherwise, based on the way we imagine ourselves as characters in the stories of our lives. In other words, if we imagine ourselves brave or crazy or open, we're more likely to make decisions in a given situation based on how we imagine ourselves, whatever the facts may be.