I love using unique names, so I go to a baby names site on the Internet and use the unique names. Sometimes my names have meanings such as 'strong', 'fire', and Phoenix which means dark red and is Greek. It's fun to think of a name meaning and matching it with a name. Even Frances means Victory.
Once there is the slightest suggestion of combinational possibilities on the board, look for unusual moves. Apart from making your play creative and interesting it will help you to get better results.