as I get older there is nothing more constantly astonishing to me than the goodness of the Bad; - unless it is the badness of the Good.
PLEASURE and pain are undoubtedly the ultimate objects of the calculus of economics. To satisfy our wants to the utmost with the least effort - to procure the greatest amount of what is desirable at the expense of the least that is undesirable - in other words, to maximize pleasure, is the problem of economics.