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I was not awesome at dancing. For a ballerina, I probably started too late. Plus I enjoyed entertaining people too much.

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B. J. Fogg

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

Powerful, Technology, People, Persuading
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Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Motivation, Goal, Focus, Unless, Behaviors, Goals

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Teaching, People, Effort, Generally, Resistant, Requires

Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit
cost ratio of the behavior and influences users to perform the behavior.

Technology, Simple, Simplicity, Behavior, Increases

Design your life to minimize reliance on willpower.

Design, Entrepreneur, Minimize, Willpower

Plant a good seed in the right spot and it will grow without further coaxing

Plant, Spots, Grows, Coaxing, Further
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