All the buddhas of all the ages have been telling you a very simple fact: Be — don´t try to become. Within these two words, be and becoming, your whole life is contained. Being is enlightenment, becoming is ignorance. " Osho
Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.