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Every generation has underestimated the potential for finding new ideas. . . Possibilities do not add up. They multiply.

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B. F. Skinner

It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

Controlled, Issues, Men, Mistake, Suppose, Whole
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

Circumstances, Education, Failure, Giving Up, Perseverance, Simply

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

Learns, Psychological, Punishment, Simply, Way

Give me a child and I'll shape him into anything.

Child, Children, Education, Give, Giving, Shape

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

Behavior, Facts, Operant, Reinforcement, Response

The major difference between rats and people is that rats learn from experience.

Difference, Differences, Learn, People, Rats
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