Our Soul is a spark of the Divine. It is pure and perfect. Evil deeds merely obstruct our vision of the true nature of our Soul. Through good deeds we can become conscious of this perfection again.
I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating
air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.